Starbucks’ NFT loyalty scheme is a proven hit, and other companies are taking note. Polygon has teamed up with Salesforce to bring NFT loyalty programmes to its clients. How can rewards programmes promote NFTs in the mainstream?

More than just collectibles, digital trading cards, and profile pictures, NFTs have loads of real-world uses. A new Salesforce NFT loyalty programme is the latest addition to the list of use cases that could help NFTs become part of the mainstream. Allow us to explain why and how!

If you’re an NFT sceptic, or just new to the whole thing, you may think that NFTs are just digital collectibles. After all, lots of companies and individuals use the terms interchangeably. But, they would be doing so erroneously. Digital collectibles is just one use case of NFTs. In fact, there are lots of types of NFT, with a variety of interesting and cool uses.

Besides birth certificates and real-estate sales, NFT loyalty programmes are all the rage right now. Last week, Starbucks impressed the community by selling out its “Siren Collection” of digital Stamps in less than 20 minutes. Now, Polygon has joined forces with Salesforce to bring NFT loyalty programmes on a wider scale.

If you’re a musician, artist, creator of any kind, you may be wondering why loyalty programmes are relevant to you. Trust us, there’s a lot of valuable and useful stuff you can learn from reading about loyalty programmes – particularly ones that incorporate NFTs!

Table of Contents

What is Salesforce?
Why Are Loyalty Programmes Important for Brands?
Benefits of Loyalty Schemes for Customers
The Salesforce NFT Loyalty Programme Explained
How Can This Boost Mass Adoption?

What is Salesforce?

Salesforce is a cloud-based software company that provides a range of customer relationship management (CRM) services and tools. The company was founded in 1999 and is headquartered in San Francisco, California.

Its flagship offering is its CRM platform, which multiple customers can use without interfering with each other’s data. Some companies that reportedly use Salesforce include Spotify, American Express, and T-Mobile. The software is utilised across numerous industries, from retail to education.

Salesforce’s platform is highly customizable and can be adapted to meet the specific needs of individual businesses. The company also offers a range of additional products and services, including Salesforce CPQ, Salesforce Pardot, and Salesforce Service Cloud.

In addition to its software offerings, Salesforce is also known for its commitment to social and environmental causes. The company has a philanthropic arm called the Salesforce Foundation, which provides grants, resources, and volunteer support to non-profits and educational institutions around the world.

Why Are Loyalty Programmes Important for Brands?

Loyalty programmes are a familiar concept, and a firm part of everyday life. They’re an essential marketing tool for brands that aim to foster strong relationships with their customers. The concept of a loyalty program is simple: reward customers for their loyalty by offering them exclusive benefits and discounts. If you’re au fait with NFTs, you’re probably drawing some serious parallels now.

For businesses, loyalty programs provide a range of benefits that can help increase revenue and customer retention. Firstly, they encourage repeat purchases and increase customer lifetime value, as customers are incentivized to return to the brand to earn rewards or discounts. This can ultimately lead to increased revenue, since loyal customers are likely to spend more over time than new ones.

Another reason why loyalty programmes are so important to brands is down to their provision of valuable customer data. Brands can use these insights and data to personalise marketing efforts, improve customer experience, and tailor products and services to meet customer needs. This ultimately leads to better engagement with customers, increased brand loyalty, and improved customer satisfaction.

Lastly, loyalty programs can also help brands stand out in a crowded marketplace. With so many options available to consumers, brands that offer loyalty programs can differentiate themselves and create a competitive advantage. This can help attract new customers and retain existing ones, as customers are more likely to choose brands that offer added value and benefits.

Benefits of Loyalty Schemes for Customers

Loyalty programmes aren’t just fantastic for businesses and brands. They offer a range of perks for consumers and customers.

Firstly, they provide exclusive access to discounts, promotions, and other perks that are not available to the general public. This can help customers save money and feel valued by the brand, and feel more close to the brand (particularly if it’s an independent business).

Secondly, loyalty programs provide a sense of community and belonging. Customers who are members of a loyalty program feel like they are part of a special group. Additionally, they’re more likely to engage with the brand on a deeper level. This can lead to increased brand loyalty and positive word-of-mouth marketing.

Lastly, loyalty programs can also provide customers with a sense of achievement and progress. As they earn rewards and move up tiers, customers feel a sense of accomplishment and satisfaction, which can lead to increased engagement and loyalty.

Overall, loyalty programmes are the ideal way to promote engagement and brand loyalty. Strong connections can be fostered between brands and customers, and customer retention is significantly boosted. Now, if you replace the word “brand” with “artist”, and the word “customers” with “fans”, you’ll quickly see why it’s worth paying attention to loyalty programmes.

The Salesforce NFT Loyalty Programme Explained

The Salesforce NFT loyalty programme is another example of a globally popular company stepping into the NFT space. Because there are so many parallels between loyalty programmes and the way NFTs are frequently used, it is a very natural progression.

Salesforce has paired up with layer-2 blockchain platform, Polygon, to create an NFT-based loyalty programme. Ryan Wyatt, president at Polygon Lab, tweeted last Thursday: “Salesforce will help their clients onboard to Polygon with its management platform to help its clients create token-based loyalty programs.”

By utilising NFTs, Salesforce’s clients will be able to, “Monitor real-time blockchain data from collections launched on Ethereum and Polygon within your CRM”, according to the software company. Salesforce has its own site page dedicated to web3, where further information can be found.

How Can This Boost Mass Adoption?

Why are we talking about Salesforce and loyalty programmes? Because they’re another great step towards NFTs becoming integrated into mainstream businesses and everyday processes.

People are, understandably, dubious and sceptical when it comes to NFTs. This can largely be attributed to celebrity-endorsed projects that were overhyped and overpriced. When the value of JPEG NFTs came crashing down, and all the lawsuits bubbled to the surface, things weren’t looking great for NFTs.

Instead of popularity, it became clearer that mass adoption would come down to how useful NFTs could be. Bigger companies demonstrating the handy ways in which NFTs can be used to improve existing procedures, can help people envision these tokens’ place in society much more easily. By integrating NFTs into their customer loyalty programmes, businesses can offer their customers an exciting and innovative way to engage with their brand, while also benefiting from the security and transparency of blockchain technology.

To sum up, the collaboration between Salesforce and Polygon to offer NFT loyalty programmes to its clients is a game-changer in the world of customer loyalty. This move shows that NFTs are not just a passing fad but are here to stay and are poised to revolutionize the way we interact with digital content. As more businesses embrace this technology, we can expect NFTs to become more commonplace sooner rather than later.

If you’re an artist or musician, you too can leverage NFTs to access a number of benefits. Connect with your fans, build a community, unlock new revenue streams, and stand out from the crowd.

By signing up to Fractis now, you will put yourself first in line to boost your music career with NFTs!